وظائف مُحسِّن محركات البحث

<section><p class="heading jdMain">Job Description</p><p class="heading">Roles &amp; Responsibilities</p><div class="paragraph"><p><b>Missions</b></p><p><font dir="auto" ><font dir="auto" >Audit the website and its content, as well as its search engine ranking.</font></font></p><p><font dir="auto" ><font dir="auto" >Monitor the evolution of the site's positioning and traffic (web analytics).</font></font></p><p><font dir="auto" ><font dir="auto" >Conduct a preliminary audit to determine how to optimize the website's SEO.</font></font></p><p><font dir="auto" ><font dir="auto" >Create content that optimizes search engine rankings.</font></font></p><p><font dir="auto" ><font dir="auto" >Define a natural referencing strategy and find the keywords that best define the company's activity,</font></font></p><p><font dir="auto" ><font dir="auto" >Train the team(s) in charge of the SEO optimization project on the fundamentals of SEO,</font></font></p><p><font dir="auto" ><font dir="auto" >Implementing the strategy through advice and support</font></font></p><p><font dir="auto" ><font dir="auto" >Monitor the results of the strategy to adapt future operations,</font></font></p><p><font dir="auto" ><font dir="auto" >Stay up-to-date on the latest adjustments to how search engines work</font></font></p><p><font dir="auto" ><font dir="auto" >Prerequisites</font></font></p><p><font dir="auto" ><font dir="auto" >Proven web marketing skills, excellent knowledge of search engines</font></font></p><p><font dir="auto" ><font dir="auto" >Excellent writing skills and a good understanding of semantics</font></font></p><p><font dir="auto" ><font dir="auto" >Performance monitoring and analysis capabilities</font></font></p><p><font dir="auto" ><font dir="auto" >Technical varnish (HTML basics)</font></font></p><p><font dir="auto" ><font dir="auto" >Digital Marketing Expert (Social Media, Google Analytics, SEO, Web Content Writing…),</font></font></p><p><font dir="auto" ><font dir="auto" >Having been informed of the evolving rules of SEO,</font></font></p><p><font dir="auto" ><font dir="auto" >Technical audit of a site,</font></font></p><p><font dir="auto" ><font dir="auto" >Ability to find the right keywords,</font></font></p><p><font dir="auto" ><font dir="auto" >Experienced trainer in SEO concepts.</font></font></p><p><font dir="auto" ><font dir="auto" >Workplace</font></font></p><p><font dir="auto" ><font dir="auto" >Ouled Fayet</font></font></p><p><br></p><p><font dir="auto" ><font dir="auto" ><b>Job Benefits</b></font></font></p><p><font dir="auto" ><font dir="auto" >Pleasant working environment.</font></font></p><p><font dir="auto" ><font dir="auto" >Attractive salary.</font></font></p><p><font dir="auto" ><font dir="auto" >Several employee benefits.</font></font></p><p><font dir="auto" ><font dir="auto" >To thrive in a dynamic team with diverse skills.</font></font></p></div></section>

<ul> <li><font dir="auto" ><font dir="auto" >Define and implement the R&amp;D strategy in line with the company's objectives.</font></font></li> <li><font dir="auto" ><font dir="auto" >Supervise research and development projects</font></font></li> <li><font dir="auto" ><font dir="auto" >To supervise and coordinate technical teams (engineers, technicians, researchers)</font></font></li> <li><font dir="auto" ><font dir="auto" >Design and develop new products or improve existing ones</font></font></li> <li><font dir="auto" ><font dir="auto" >To monitor technological and competitive developments</font></font></li> <li><font dir="auto" ><font dir="auto" >Manage the R&amp;D budget and optimize resources</font></font></li> <li><font dir="auto" ><font dir="auto" >Follow the testing, validation and industrialization phases</font></font></li> <li><font dir="auto" ><font dir="auto" >Collaborating with the production, marketing and sales departments</font></font></li> <li><font dir="auto" ><font dir="auto" >Ensuring compliance with applicable standards and regulations</font></font></li> <li><font dir="auto" ><font dir="auto" >Write technical reports and documentation</font></font></li> </ul> <ul> <li><font dir="auto" ><font dir="auto" >Mastery of research and development methods</font></font></li> <li><font dir="auto" ><font dir="auto" >Knowledge of innovation and industrialization processes</font></font></li> <li><font dir="auto" ><font dir="auto" >Technical project management</font></font></li> <li><font dir="auto" ><font dir="auto" >Minimum of a 5-year post-secondary degree (Engineering, Master's or Doctorate) in a technical or scientific field</font></font></li> <li><font dir="auto" ><font dir="auto" >5-10 years of experience in R&amp;D or a similar role</font></font></li> <li><font dir="auto" ><font dir="auto" >Experience in team management is highly desirable.</font></font></li> </ul> <p><br></p>

<p>Develop the digital visibility of the company. Manage digital platforms. Generate leads and strengthen the brand image of Electro Royal through various digital channels.</p><p><strong>Desired Candidate Profile</strong></p><p><strong>Required Skills:</strong></p><ul><li>Social media management (Facebook, Instagram, TikTok, LinkedIn, YouTube).</li><li>Creation and planning of digital content.</li><li>Proficiency in online advertising tools (Meta Ads, Google Ads).</li><li>Knowledge of natural referencing (SEO) and paid referencing (SEA).</li><li>Analysis of digital performance and reporting (Google Analytics, Meta Business Suite, etc.).</li><li>Management and updating of the website and e-commerce platforms.</li><li>Notions of graphic design and video editing (Canva, Photoshop, Premiere Pro or equivalent).</li><li>Proficiency in office and reporting tools.</li></ul><p><strong>Training:</strong></p><ul><li>Bac+3 to Bac+5 in Digital Marketing, Communication, Management Information Systems, or similar field.</li></ul><p><strong>Experience:</strong></p><ul><li>Minimum 2 years of experience in digital marketing, digital communication, or community management.</li></ul><p><strong>Personal Qualities:</strong></p><ul><li>Creativity and innovation.</li><li>Excellent writing skills.</li><li>Sense of organization and planning.</li><li>Analytical mind.</li><li>Responsiveness and constant monitoring of digital trends.</li><li>Ability to work in a team.</li></ul>

<p>Develop and implement the digital marketing strategy. Manage social networks and the editorial calendar. Create and distribute digital content (visuals, videos, publications, newsletters). Pilot online advertising campaigns (Meta Ads, Google Ads, etc.). Optimize natural referencing (SEO) and paid referencing (SEA). Analyze campaign performance and produce reports. Monitor digital marketing trends and competition.</p><p><strong>Desired Candidate Profile</strong></p><p>Bac+3 Bac+5 in Marketing, Communication or similar field. Minimum 5 years of experience in digital marketing. Proficiency in digital advertising tools, Google Analytics, Meta Business Suite and Canva/Adobe. Excellent writing and creative skills. Sense of organization, autonomy and analytical skills.</p>

<p>Create attractive digital content in collaboration with the creative team (articles, visuals, videos, etc.). Manage and animate the company's social networks. Participate in the continuous improvement of the website and content updates. Develop advertising strategies and ensure their follow-up via Google Analytics. Optimize SEO, SEA, SMO referencing and the use of keywords and hashtags. Ensure competitive intelligence and propose innovative actions.</p><p><strong>Desired Candidate Profile</strong></p><p>Minimum 2 years of experience in digital marketing. Excellent command of Google Ads, Google Analytics, SEO. Good knowledge of social networks and campaign management tools. Creative, rigorous, and results-oriented mindset. Proficiency in computer tools and languages (French, English, an asset). Good communication skills and team spirit.</p>

<h2 class="h5">Job description</h2> <div class="t-break" data-jb-field="description"> <p><strong>Main Responsibilities:</strong></p><br> <p>- Create and produce creative and engaging content for various media (social media, website, blog, newsletters, etc.).</p><br> <p>- Participate in defining the editorial strategy and ensure its proper implementation.</p><br> <p>- Create visuals, videos, carousels, reels, stories, and other formats adapted to current trends.</p><br> <p>- Write impactful content while respecting the editorial line and brand tone.</p><br> <p>- Monitor content performance (engagement, reach, conversions) and suggest areas for improvement.</p><br> <p>- Ensure constant monitoring of digital trends, creative innovations, and developments on social platforms.</p><br> <p><strong>Secondary Activities:</strong></p><br> <p>- Collaborate with product, design, marketing and sales teams.</p><br> <p>- Cover real time live events (trade fairs, conferences, launches, etc.).</p><br> <p>- Participate in the design of global marketing campaigns.</p><br> <p><strong>Required Skills:</strong></p><br> <p>Technical:</p><br> <p>- Video editing tools (DaVinci, Premiere Pro, Canva, CapCut, etc.).</p><br> <p>- Comfortable with Camera and iPhone</p><br> <p>- Knowledg light and sound</p><br> <p>- Excellent writing skills (spelling, syntax, storytelling).</p><br> <p>- Knowledge of social media codes (Instagram, TikTok, LinkedIn, Facebook, YouTube, etc.).</p><br> <p>- SEO and content optimization knowledge preferred.</p><br> <p><strong>Soft Skills:</strong></p><br> <p>- Creativity and aesthetics.</p><br> <p>- Autonomy and organization.</p><br> <p>- Responsiveness and adaptability.</p><br> <p>- Curiosity and constant monitoring.</p><br> <p>- Teamwork skills.</p><br> <br><br> </div>

<p>Define and manage the digital strategy. Develop and implement the digital marketing strategy in line with the company's commercial objectives. Define digital communication plans for the launch and marketing of real estate programs. Ensure continuous monitoring of digital marketing and real estate sector trends.</p><p>Digital Campaign Management: Plan, launch, and manage digital advertising campaigns across various channels (Google, Facebook, Instagram, LinkedIn, etc.). Manage and optimize advertising budgets to maximize ROI. Analyze campaign performance and implement necessary corrective actions. Monitor trends and new digital acquisition levers.</p><p>Sales Lead Generation: Design and deploy prospect collection mechanisms (landing pages, forms, lead generation campaigns, etc.). Optimize user journeys to improve conversion rates. Ensure follow-up, qualification, and transmission of leads to sales teams. Implement tracking tools and dashboards to measure the quality and performance of generated leads.</p><p>Digital Platform Management: Oversee the company website. Ensure the updating of information related to real estate programs. Monitor the technical performance and SEO of the site.</p><p>Analysis and Reporting: Track campaign performance indicators. Measure the cost of acquisition per prospect and per sale. Produce periodic reports for management. Propose corrective and optimization actions.</p><p><strong>Desired Candidate Profile</strong></p><p>Experience desired in a similar role. Proficiency in digital marketing tools (Google Analytics, Google Ads, Meta Business Suite, SEO tools, CRM, etc.). Excellent analytical, communication, and project management skills.</p>

<p>Manage social networks and the website. Create and publish digital content. Implement online advertising campaigns. Analyze campaign performance. Optimize referencing (SEO/SEA). Ensure digital and competitive monitoring.</p><p><strong>Desired Candidate Profile</strong></p><p>Formation : Bac+3 Bac+5 en Marketing, Communication ou Digital. Expérience : Minimum 1 an dans un poste similaire.</p>

<p>Deploy marketing actions on various digital channels. Manage the creation and distribution of content (posts, newsletters, advertisements). Participate in the optimization of referencing (SEO/SEA). Monitor campaign performance and contribute to their improvement. Collaborate with sales and communication teams to ensure brand image consistency.</p><p><strong>Desired Candidate Profile</strong></p><p>License or Master's degree in digital marketing or communication. First experience in managing digital campaigns. Mastery of social networks, Google Ads and reporting tools. Creative, rigorous and results-oriented mindset.</p>

<p>Create content for social networks, the website, and communication materials. Write publications, articles, and promotional texts. Produce or coordinate the creation of visuals and videos. Develop an editorial calendar. Monitor digital and social media trends. Optimize content according to SEO best practices and platform performance.</p><p><strong>Desired Candidate Profile</strong></p><p>Bac+2 Bac+5 in Communication, Marketing, Journalism, Multimedia or similar field. Minimum 2 years of experience in a similar position. Proficiency in social media and content creation tools (Canva, Adobe Creative Suite or equivalent).</p>

<p>D finir et mettre en œuvre la stratégie marketing digitale de l'entreprise. Gérer et animer les réseaux sociaux (Facebook, Instagram, TikTok, etc.). Concevoir et lancer des campagnes publicitaires (Meta Ads, Google Ads). Créer des contenus visuels et textuels attractifs (photos, vidéos, publications, newsletters). Optimiser le référencement naturel (SEO) du site web. Suivre et analyser les performances des campagnes (reporting, statistiques, ROI). Collaborer avec l'équipe commerciale pour générer des leads et fidéliser la clientèle.</p><p><strong>Desired Candidate Profile</strong></p><ul><li>Formation en marketing digital, communication ou équivalent.</li><li>Maîtrise des outils de gestion des réseaux sociaux et de publicité en ligne.</li><li>Bonne connaissance du référencement et des stratégies de contenu.</li><li>Créativité, sens de l'esthétique et esprit d'analyse.</li><li>Autonomie, rigueur et capacité à travailler en équipe.</li><li>Une expérience dans le secteur du bien-être, de la beauté ou de la santé serait un atout.</li></ul>

<p>D finir et mettre en œuvre la stratégie marketing digitale de l'entreprise. Gérer et animer les réseaux sociaux (Facebook, Instagram, TikTok, etc.). Concevoir et lancer des campagnes publicitaires (Meta Ads, Google Ads). Créer des contenus visuels et textuels attractifs (photos, vidéos, publications, newsletters). Optimiser le référencement naturel (SEO) du site web. Suivre et analyser les performances des campagnes (reporting, statistiques, ROI). Collaborer avec l'équipe commerciale pour générer des leads et fidéliser la clientèle.</p><p><strong>Desired Candidate Profile</strong></p><ul><li>Formation en marketing digital, communication ou équivalent.</li><li>Maîtrise des outils de gestion des réseaux sociaux et de publicité en ligne.</li><li>Bonne connaissance du référencement et des stratégies de contenu.</li><li>Créativité, sens de l'esthétique et esprit d'analyse.</li><li>Autonomie, rigueur et capacité à travailler en équipe.</li><li>Une expérience dans le secteur du bien-être, de la beauté ou de la santé serait un atout.</li></ul>

<p>D finir et mettre en œuvre la stratégie marketing digitale de l'entreprise. Gérer et animer les réseaux sociaux (Facebook, Instagram, TikTok, etc.). Concevoir et lancer des campagnes publicitaires (Meta Ads, Google Ads). Créer des contenus visuels et textuels attractifs (photos, vidéos, publications, newsletters). Optimiser le référencement naturel (SEO) du site web. Suivre et analyser les performances des campagnes (reporting, statistiques, ROI). Collaborer avec l'équipe commerciale pour générer des leads et fidéliser la clientèle.</p><p><strong>Desired Candidate Profile</strong></p><ul><li>Formation en marketing digital, communication ou équivalent.</li><li>Maîtrise des outils de gestion des réseaux sociaux et de publicité en ligne.</li><li>Bonne connaissance du référencement et des stratégies de contenu.</li><li>Créativité, sens de l'esthétique et esprit d'analyse.</li><li>Autonomie, rigueur et capacité à travailler en équipe.</li><li>Une expérience dans le secteur du bien-être, de la beauté ou de la santé serait un atout.</li></ul>

<div> <p> <strong>Main Responsibilities:</strong> </p> <p>- Create and produce creative and engaging content for various media (social media, website, blog, newsletters, etc.).</p> <p>- Participate in defining the editorial strategy and ensure its proper implementation.</p> <p>- Create visuals, videos, carousels, reels, stories, and other formats adapted to current trends.</p> <p>- Write impactful content while respecting the editorial line and brand tone.</p> <p>- Monitor content performance (engagement, reach, conversions) and suggest areas for improvement.</p> <p>- Ensure constant monitoring of digital trends, creative innovations, and developments on social platforms.</p> <p> </p> <p> <strong>Secondary Activities:</strong> </p> <p>- Collaborate with product, design, marketing and sales teams.</p> <p>- Cover real time live events (trade fairs, conferences, launches, etc.).</p> <p>- Participate in the design of global marketing campaigns.</p> <p> </p> <p> <strong>Required Skills:</strong> </p> <p>Technical:</p> <p>- Video editing tools (DaVinci, Premiere Pro, Canva, CapCut, etc.).</p> <p>- Comfortable with Camera and iPhone</p> <p>- Knowledg light and sound</p> <p>- Excellent writing skills (spelling, syntax, storytelling).</p> <p>- Knowledge of social media codes (Instagram, TikTok, LinkedIn, Facebook, YouTube, etc.).</p> <p>- SEO and content optimization knowledge preferred.</p> <p> <strong> </strong> </p> <p> <strong>Soft Skills:</strong> </p> <p>- Creativity and aesthetics.</p> <p>- Autonomy and organization.</p> <p>- Responsiveness and adaptability.</p> <p>- Curiosity and constant monitoring.</p> <p>- Teamwork skills.</p> </div> <div> <div><br></div> </div>

<p>Develop and implement digital marketing strategies adapted to the company's objectives. Manage advertising campaigns on social networks and digital platforms (Meta Ads, Google Ads, TikTok Ads, etc.). Analyze campaign performance and propose corrective actions to optimize results. Ensure continuous monitoring of market trends, tools, and new digital technologies. Write attractive content adapted to different digital media (social networks, website, email, blogs, etc.). Manage and animate social networks (Facebook, Instagram, TikTok, LinkedIn...). Create and publish content (visuals, videos, stories, posts) consistent with the brand image. Respond to messages, comments, and ensure community follow-up. Participate in the development and implementation of communication and promotion campaigns.</p><p><strong>Desired Candidate Profile</strong></p><p>Holder of a Licence (LMD) or Bac+3 in Marketing, Communication, Telecommunications, Networks, or an equivalent field. Proven experience of 1 to 2 years in a similar role. Mastery of digital marketing tools: Google Ads, Meta/Facebook Ads, SEO, SEM, and analysis tools. Excellent written and oral communication skills in French. Analytical skills, rigor, and organizational skills. Team spirit, creativity, autonomy, and proactivity.</p><p>Proficiency in graphic and video creation tools (Canva, CapCut, Adobe Creative Suite, etc.) is an asset.</p>

<p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;"><b>Development of the B2B Digital Marketing Strategy:</b></font></font></p><p><br></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Design a B2B digital marketing strategy aligned with business objectives.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Identify target audiences and develop personas for campaigns.</font></font></p><p>Lead Generation:</p><p><br></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Implement lead acquisition campaigns (SEO, SEA, social media, etc.).</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Optimize landing pages for conversion.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Content Marketing :</font></font></p><p><br></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Create high-quality content (blog articles, white papers, webinars, etc.) to educate and engage prospects.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Manage the editorial calendar and content publication.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Social Media Management:</font></font></p><p><br></p><p>To manage and develop the company's presence on professional social media.</p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Create and share relevant and engaging content.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Email Marketing :</font></font></p><p><br></p><p>Design and execute targeted email marketing campaigns to nurture relationships with prospects.</p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Track and analyze campaign performance.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Analyse et Reporting :</font></font></p><p><br></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Measure and analyze the results of marketing campaigns, using KPIs such as conversion rate, open rate, cost per lead, etc.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Prepare regular reports to assess the effectiveness of strategies and make adjustments.</font></font></p><p>Profile</p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Required Skills:</font></font></p><p><br></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Proficiency in digital marketing tools such as Google Ads, Google Analytics, HubSpot, etc.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Excellent writing and communication skills.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Ability to work independently and manage multiple projects simultaneously.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">In-depth understanding of the B2B customer journey.</font></font></p><p>1 to 2 years of experience in a similar position&nbsp;</p>

<p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;"><b>Development of the B2B Digital Marketing Strategy:</b></font></font></p><p><br></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Design a B2B digital marketing strategy aligned with business objectives.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Identify target audiences and develop personas for campaigns.</font></font></p><p>Lead Generation:</p><p><br></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Implement lead acquisition campaigns (SEO, SEA, social media, etc.).</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Optimize landing pages for conversion.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Content Marketing :</font></font></p><p><br></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Create high-quality content (blog articles, white papers, webinars, etc.) to educate and engage prospects.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Manage the editorial calendar and content publication.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Social Media Management:</font></font></p><p><br></p><p>To manage and develop the company's presence on professional social media.</p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Create and share relevant and engaging content.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Email Marketing :</font></font></p><p><br></p><p>Design and execute targeted email marketing campaigns to nurture relationships with prospects.</p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Track and analyze campaign performance.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Analyse et Reporting :</font></font></p><p><br></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Measure and analyze the results of marketing campaigns, using KPIs such as conversion rate, open rate, cost per lead, etc.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Prepare regular reports to assess the effectiveness of strategies and make adjustments.</font></font></p><p>Profile</p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Required Skills:</font></font></p><p><br></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Proficiency in digital marketing tools such as Google Ads, Google Analytics, HubSpot, etc.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Excellent writing and communication skills.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Ability to work independently and manage multiple projects simultaneously.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">In-depth understanding of the B2B customer journey.</font></font></p><p>1 to 2 years of experience in a similar position&nbsp;</p>

<p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Definition and management of the marketing strategy: Develop and implement the marketing strategy in line with the company's objectives. Conduct market, competitive, and real estate sector trend analyses. Define the positioning of real estate projects and commercial offers. Build and monitor the annual marketing plan and associated budgets. Define short-, medium-, and long-term marketing action plans. Development and management of the brand image: Define and develop the company's brand platform. Ensure brand image consistency across all communication channels and materials. Strengthen the company's awareness and reputation with clients, partners, and investors. Oversee institutional campaigns and public relations activities. Manage the brand's online reputation and digital presence. Lead Generation and Customer Acquisition: Design and manage lead generation strategies for real estate programs. Optimize digital campaigns (SEO, SEA, social media, email marketing, marketing automation). Develop effective lead conversion systems. Implement dashboards to track leads, acquisition cost, and conversion rate. Collaborate closely with sales teams to improve the quality and volume of generated leads. Digital Marketing and Communication: Oversee the website, digital platforms, and marketing content. Develop a content strategy that showcases real estate projects and the company's expertise. Manage online and offline advertising campaigns. Organize launch events, real estate trade shows, and promotional activities. Management and Coordination: Lead, motivate, and develop the marketing and communication team. Manage external agencies, service providers, and media partners. Manage marketing budgets and monitor performance. Ensure effective coordination with the sales, technical and financial departments.</font></font></p><p><strong>Desired Candidate Profile</strong></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Master's degree (Bac+5) in Marketing, Business, Communication, or a related field. Significant experience in a marketing role, including management experience. Excellent command of marketing strategies and digital tools. Strong analytical, project management, and leadership skills.</font></font></p>

<p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Missions</font></font></p> <ul> <li><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Ensure the creation, integration and updating of product sheets in the database.</font></font></li> <li><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Collect and control the information transmitted by the suppliers: references, designations, prices, EAN, categories, brands, dimensions, units, etc.</font></font></li> <li><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Ensure the quality, consistency and completeness of product data.</font></font></li> <li><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Check the information and identify any anomalies, duplicates or inconsistencies.</font></font></li> <li><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Perform the necessary corrections and updates in the various internal systems and tools.</font></font></li> <li><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Ensure the referencing of new products and the monitoring of changes related to existing references.</font></font></li> <li><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Ensure proper categorization and classification of products according to the defined nomenclature.</font></font></li> <li><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Perform regular checks of the database to identify and correct errors.</font></font></li> <li><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Collaborating with the Purchasing, Supply, Logistics, Sales and IT teams to ensure data reliability.</font></font></li> <li><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Produce and update tracking tables and reports related to SEO.</font></font></li> <li><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Participate in the continuous improvement of data management and quality processes.</font></font></li> </ul><p><strong>Desired Candidate Profile</strong></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Desired profile</font></font></p> <ul> <li><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Bac+2/3 in management, computer science, commerce, administration or similar field.</font></font></li> <li><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Prior experience in database management, data administration, product referencing or back office is a plus.</font></font></li> <li><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Excellent command of Excel: searches, filters, pivot tables, data processing functions, etc.</font></font></li> <li><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">comfortable with handling large volumes of data.</font></font></li> <li><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Great rigor and particular attention to detail.</font></font></li> <li><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Analytical mind and ability to quickly detect inconsistencies.</font></font></li> <li><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Organization, autonomy and respect for deadlines.</font></font></li> <li><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Knowledge of the mass retail sector and/or product data is an advantage.</font></font></li> </ul> <p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing summaries, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</font></font></p>