وظائف تسويق الكترونى في الجزائر

<p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;"><b>Development of the B2B Digital Marketing Strategy:</b></font></font></p><p><br></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Design a B2B digital marketing strategy aligned with business objectives.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Identify target audiences and develop personas for campaigns.</font></font></p><p>Lead Generation:</p><p><br></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Implement lead acquisition campaigns (SEO, SEA, social media, etc.).</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Optimize landing pages for conversion.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Content Marketing :</font></font></p><p><br></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Create high-quality content (blog articles, white papers, webinars, etc.) to educate and engage prospects.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Manage the editorial calendar and content publication.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Social Media Management:</font></font></p><p><br></p><p>To manage and develop the company's presence on professional social media.</p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Create and share relevant and engaging content.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Email Marketing :</font></font></p><p><br></p><p>Design and execute targeted email marketing campaigns to nurture relationships with prospects.</p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Track and analyze campaign performance.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Analyse et Reporting :</font></font></p><p><br></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Measure and analyze the results of marketing campaigns, using KPIs such as conversion rate, open rate, cost per lead, etc.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Prepare regular reports to assess the effectiveness of strategies and make adjustments.</font></font></p><p>Profile</p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Required Skills:</font></font></p><p><br></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Proficiency in digital marketing tools such as Google Ads, Google Analytics, HubSpot, etc.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Excellent writing and communication skills.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Ability to work independently and manage multiple projects simultaneously.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">In-depth understanding of the B2B customer journey.</font></font></p><p>1 to 2 years of experience in a similar position&nbsp;</p>

<p>Define and manage the digital strategy. Develop and implement the digital marketing strategy in line with the company's commercial objectives. Define digital communication plans for the launch and marketing of real estate programs. Ensure continuous monitoring of digital marketing and real estate sector trends.</p><p>Digital Campaign Management: Plan, launch, and manage digital advertising campaigns across various channels (Google, Facebook, Instagram, LinkedIn, etc.). Manage and optimize advertising budgets to maximize ROI. Analyze campaign performance and implement necessary corrective actions. Monitor trends and new digital acquisition levers.</p><p>Sales Lead Generation: Design and deploy prospect collection mechanisms (landing pages, forms, lead generation campaigns, etc.). Optimize user journeys to improve conversion rates. Ensure follow-up, qualification, and transmission of leads to sales teams. Implement tracking tools and dashboards to measure the quality and performance of generated leads.</p><p>Digital Platform Management: Oversee the company website. Ensure the updating of information related to real estate programs. Monitor the technical performance and SEO of the site.</p><p>Analysis and Reporting: Track campaign performance indicators. Measure the cost of acquisition per prospect and per sale. Produce periodic reports for management. Propose corrective and optimization actions.</p><p><strong>Desired Candidate Profile</strong></p><p>Experience desired in a similar role. Proficiency in digital marketing tools (Google Analytics, Google Ads, Meta Business Suite, SEO tools, CRM, etc.). Excellent analytical, communication, and project management skills.</p>

<p><b>Description</b></p><p>Join our dynamic team as a Product Marketing Manager and contribute to shaping the marketing strategy of our innovative products. We are looking for a professional passionate about digital marketing to drive the growth and awareness of our offerings. This position, based in Kouba, is a unique opportunity to develop your career in a stimulating environment.</p><p><br></p><p><b>Responsibilities</b></p><p>Develop and execute product marketing strategies aligned with business objectives.</p><p>Analyze the market, competition, and trends to identify growth opportunities.</p><p>Create impactful marketing content (websites, brochures, presentations) to support product launches.</p><p>Collaborate closely with product, sales, and communication teams to ensure message consistency.</p><p>Measure and report on marketing campaign performance and propose optimizations.</p><p>Manage SEO and SEA campaigns to improve the online visibility of products.</p><p>Requirements</p><p>Excellent understanding of digital marketing strategies and SEO principles.</p><p>Proven ability to analyze data and derive actionable insights.</p><p>Strong written and oral communication skills in French.</p><p>Experience in creating engaging marketing content.</p><p>Autonomy, proactivity, and organizational skills.</p><p><br></p><p><b>Missions</b></p><p>Develop and execute product marketing strategies aligned with business objectives.</p><p>Analyze the market, competition, and trends to identify growth opportunities.</p><p>Create impactful marketing content (websites, brochures, presentations) to support product launches.</p><p>Collaborate closely with product, sales, and communication teams to ensure message consistency.</p><p>Measure and report on marketing campaign performance and propose optimizations.</p><p>Manage SEO and SEA campaigns to improve online product visibility.</p><p>Profile</p><p>Excellent understanding of digital marketing strategies and SEO principles.</p><p>Proven ability to analyze data and derive actionable insights.</p><p>Strong written and oral communication skills in French.</p><p>Experience in creating engaging marketing content.</p><p>Autonomy, proactivity, and organizational skills.</p><p><strong>Desired Candidate Profile</strong></p><p>&nbsp;</p>

<p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Manage and develop your online presence. Engage with communities on social media. Create and plan relevant content (text, visuals, videos) tailored to each platform. Ensure regular interaction with audiences. Monitor campaign performance (engagement, reach, conversions). Suggest adjustments to optimize your digital strategy.</font></font></p><p><strong>Desired Candidate Profile</strong></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Proficiency in major social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.) and best practices for community management. Skills in writing and creating digital content (copy, simple visuals, stories, short videos) tailored to each platform. Ability to track and analyze social media KPIs and use management and reporting tools. Strong communication skills, excellent interpersonal skills, and the ability to handle community feedback and messages with responsiveness and diplomacy. Organizational skills, autonomy, rigor, and the ability to work effectively in a team within a dynamic environment. Prior experience in community management or digital marketing, as well as fluency in French and ideally another language, are highly valued.</font></font></p>

<p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Manage and develop your online presence; Engage communities on social networks; Create and plan relevant content (text, visuals, videos); Moderate comments and messages; Ensure regular interaction with audiences; Monitor campaign performance (engagement, reach, conversions); Suggest adjustments to optimize your digital strategy</font></font></p><p><strong>Desired Candidate Profile</strong></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Proficiency in major social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.) and best practices for community management. Skills in writing and creating digital content (copy, simple visuals, stories, short videos) adapted to each platform. Ability to track and analyze social media KPIs and use management and reporting tools. Strong communication skills, excellent interpersonal skills, and the ability to manage community feedback and messages with responsiveness and diplomacy. Organizational skills, autonomy, rigor, and the ability to work effectively in a team within a dynamic environment. Prior experience in community management or digital marketing, as well as fluency in French and ideally another language, are highly valued.</font></font></p>

<h2 class="h5">Job description</h2> <div class="t-break" data-jb-field="description"> Marketing ExecutiveAbout Us<p>Holiday Inn Algiers – Cheraga Tower is seeking a creative and enthusiastic <strong>Marketing Executive</strong> to support our Sales &amp; Marketing team and strengthen our brand presence.</p><br>The Role<p>You will assist in developing and implementing marketing campaigns, managing digital communication, creating engaging content and supporting promotional initiatives while ensuring compliance with IHG brand standards.</p><br>Key Responsibilities<ul><li>Support marketing campaigns.</li><li>Manage social media platforms.</li><li>Create engaging content.</li><li>Coordinate promotional activities.</li><li>Monitor campaign performance.</li><li>Ensure brand consistency.</li><li>Capture high-quality photos and videos of the hotel's facilities, events and guest experiences for marketing and social media purposes.</li><li>Create, edit and publish engaging photo and video content, including reels and short-form videos, across the hotel's digital and social media platforms.</li></ul>What We're Looking For<ul><li>Bachelor's degree in Marketing, Communication or related field.</li><li>Previous hospitality marketing experience preferred.</li><li>Strong communication and writing skills.</li><li>Knowledge of digital marketing tools.</li><li>Creative and organized.</li><li>Fluent in French and English.</li><li>Experience in photography and video content creation for social media.</li><li>Knowledge of photo and video editing software (Adobe Creative Suite, Canva, CapCut or similar) is highly desirable.</li></ul>What We Offer<ul><li>Development opportunities.</li><li>International work environment.</li><li>Collaborative and innovative culture.</li></ul>Equal Opportunity<p>At IHG, diversity and inclusion are at the heart of who we are.</p><br><br> </div>

<p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Social Media Management: Create and publish engaging content on various social media platforms (Facebook, Instagram, LinkedIn, etc.). Respond to user comments, messages, and interactions. Track and analyze post performance. Content Strategy: Develop an editorial calendar aligned with the company's marketing strategy. Collaborate with the creative team to produce high-quality visual and written content. Adapt content based on trends and user feedback. Online Reputation Management: Monitor the company's online reputation and manage any potential crises. Conduct competitive and industry intelligence to identify opportunities and threats. Analyze customer reviews and feedback to improve services and products. Communication Campaigns: Implement and manage advertising campaigns. Coordinate with sales teams to promote offers and events. Monitor campaign performance and adjust strategies accordingly. Community Engagement: Organize online events (webinars, contests, Q&amp;A sessions) to engage the community. Encourage user interaction and participation. Identify and collaborate with relevant influencers and partners. Reporting and Analysis: Prepare regular reports on social media performance and key performance indicators (KPIs).</font></font></p><p><strong>Desired Candidate Profile</strong></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Bachelor's degree (Bac+3) or Master's degree (Bac+5) in Communication, Digital Marketing, or a related field. 1-2 years of experience in a similar role preferred. Excellent command of social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.). Good command of graphic design tools (Canva, Adobe Creative Suite is an asset).</font></font></p>

<p>Deploy marketing actions on various digital channels. Manage the creation and distribution of content (posts, newsletters, advertisements). Participate in the optimization of referencing (SEO/SEA). Monitor campaign performance and contribute to their improvement. Collaborate with sales and communication teams to ensure brand image consistency.</p><p><strong>Desired Candidate Profile</strong></p><p>License or Master's degree in digital marketing or communication. First experience in managing digital campaigns. Mastery of social networks, Google Ads and reporting tools. Creative, rigorous and results-oriented mindset.</p>

<p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Create photo, video, and graphic content (Reels, Stories, TikTok, Shorts, etc.). Manage and develop our social media presence (Facebook, Instagram, LinkedIn, TikTok, and YouTube). Develop the monthly editorial calendar and organize publications. Design and manage advertising campaigns (Meta Ads, Google Ads, etc.). Promote our professional training programs and highlight the successes of our students. Showcase our products, equipment, and industrial solutions through engaging content. Cover our training programs, events, and trade shows. Monitor campaign performance and propose improvements. Generate innovative ideas to increase visibility and attract new clients.</font></font></p><p><strong>Desired Candidate Profile</strong></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Degree in Marketing, Communication, Digital Marketing, or Multimedia. Experience in content creation and social media management. Proficiency in Canva, CapCut, Adobe Premiere Pro, Photoshop, or equivalent software. Good knowledge of MetaBusiness Suite, Google Ads, and LinkedIn. Creative, organized, autonomous, and results-oriented. Comfortable in front of the camera and excellent communication skills. Work location: Birtouta, Algiers. Hours: Full-time. Required experience: 1-3 years (or entry-level candidates accepted with an excellent portfolio). If you meet these requirements, please send your CV by clicking on the "Apply" tab in Algiers, Birtouta.</font></font></p>

<p>Create attractive digital content in collaboration with the creative team (articles, visuals, videos, etc.). Manage and animate the company's social networks. Participate in the continuous improvement of the website and content updates. Develop advertising strategies and ensure their follow-up via Google Analytics. Optimize SEO, SEA, SMO referencing and the use of keywords and hashtags. Ensure competitive intelligence and propose innovative actions.</p><p><strong>Desired Candidate Profile</strong></p><p>Minimum 2 years of experience in digital marketing. Excellent command of Google Ads, Google Analytics, SEO. Good knowledge of social networks and campaign management tools. Creative, rigorous, and results-oriented mindset. Proficiency in computer tools and languages (French, English, an asset). Good communication skills and team spirit.</p>

<p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Definition and management of the marketing strategy: Develop and implement the marketing strategy in line with the company's objectives. Conduct market, competitive, and real estate sector trend analyses. Define the positioning of real estate projects and commercial offers. Build and monitor the annual marketing plan and associated budgets. Define short-, medium-, and long-term marketing action plans. Development and management of the brand image: Define and develop the company's brand platform. Ensure brand image consistency across all communication channels and materials. Strengthen the company's awareness and reputation with clients, partners, and investors. Oversee institutional campaigns and public relations activities. Manage the brand's online reputation and digital presence. Lead Generation and Customer Acquisition: Design and manage lead generation strategies for real estate programs. Optimize digital campaigns (SEO, SEA, social media, email marketing, marketing automation). Develop effective lead conversion systems. Implement dashboards to track leads, acquisition cost, and conversion rate. Collaborate closely with sales teams to improve the quality and volume of generated leads. Digital Marketing and Communication: Oversee the website, digital platforms, and marketing content. Develop a content strategy that showcases real estate projects and the company's expertise. Manage online and offline advertising campaigns. Organize launch events, real estate trade shows, and promotional activities. Management and Coordination: Lead, motivate, and develop the marketing and communication team. Manage external agencies, service providers, and media partners. Manage marketing budgets and monitor performance. Ensure effective coordination with the sales, technical and financial departments.</font></font></p><p><strong>Desired Candidate Profile</strong></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Master's degree (Bac+5) in Marketing, Business, Communication, or a related field. Significant experience in a marketing role, including management experience. Excellent command of marketing strategies and digital tools. Strong analytical, project management, and leadership skills.</font></font></p>

<p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Create engaging content for social media. Design and produce promotional photos, videos, and visuals. Propose creative ideas tailored to the communication strategy. Participate in content preparation and publication. Stay informed about digital trends and social media.</font></font></p><p><br></p><p><br></p><p><strong>Desired Candidate Profile</strong></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Training in Communication, Digital Marketing, Audiovisual, or a related field. Experience in content creation preferred. Proficiency in social media and graphic and video creation tools. Creativity, an aesthetic sense, and strong writing skills.</font></font></p>

<p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Manage the company's professional accounts: Facebook, Instagram, TikTok, LinkedIn, WhatsApp Business, and other platforms as needed. Regularly update account information. Publish products, new releases, promotions, and company news. Maintain a professional and consistent brand image. Content creation: Prepare a publishing calendar. Create posts, stories, videos, and promotional content. Take and edit product photos. Produce short videos optimized for social media. Write copy, descriptions, and calls to action. Adapt content to each platform. Customer engagement and relations: Respond to private messages and comments. Guide customers and answer their product inquiries. Forward sales requests to the relevant department. Provide professional follow-up with leads generated through social media. Identify recurring customer needs and questions. Business development: Highlight available products and new releases. Promote offers and promotions. Generate leads through social media. Collaborate with the sales department to convert inquiries into sales. Participate in the implementation of promotional campaigns. Digital Advertising: Prepare and manage advertising campaigns on appropriate platforms. Define campaign objectives with management. Monitor advertising budgets. Analyze campaign results. Propose improvements to optimize performance. Monitoring and Analysis: Track social media trends. Observe competitor practices. Identify content that generates the most engagement. Monitor page statistics. Prepare periodic reports on digital performance. Key Performance Indicators (KPIs): Number of followers. Engagement rate. Reach of posts. Number of views. Number of messages received. Number of leads generated. Number of sales inquiries from social media. Lead conversion rate. Advertising campaign performance. Cost per prospect / cost per result. Professional relationships: Internal relationships: Management, Sales Department, Purchasing Department, Inventory Department, Accounting. External relationships: Clients, Prospects, Suppliers, Marketing/Communication Providers. Job responsibilities: The Social Media Manager is responsible for the proper management of the company's digital image, the regularity of publications, the quality of content, and the professional handling of interactions with clients and prospects. Any sensitive communication, special offer, or publication likely to commit the company must be approved by management before publication. Technical skills: Proficiency in Facebook, Instagram, TikTok, and LinkedIn. Proficiency in Canva or similar tools.Basic knowledge of photography and video. Proficiency in digital content writing. Knowledge of Meta Business Suite and advertising tools. Ability to analyze social media statistics. Personal qualities: Creativity. Organization. Responsiveness. Communication skills. Business acumen. Autonomy. Professional appearance. Ability to work towards objectives.</font></font></p><p><strong>Desired Candidate Profile</strong></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Desired Profile: Education: Bachelor's degree (Bac+3) in communication, marketing, business, digital media, or a related field. Experience: Prior experience in social media management, digital marketing, or communication is preferred. Languages: French: Good level. Arabic: Fluent. English: An asset. If you meet these requirements, please submit your CV by clicking on the "Apply" tab. Algiers, Mohammadia</font></font></p>

<p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Manage the company's social media accounts. Create and publish engaging content. Engage with online communities and respond to messages. Develop an editorial calendar. Monitor the performance of publications and suggest improvements. Stay informed about digital trends.</font></font></p><p><strong>Desired Candidate Profile</strong></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Training in digital marketing, communication, or equivalent. Minimum of 1 year's experience in social media management. Proficiency in social media platforms and content creation tools. Excellent writing skills, creativity, and organizational skills.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">If you match this profile, please send your CV by clicking on the apply tab.</font></font></p>

<p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Develop the digital strategy and manage the company's official accounts (social media, website, newsletters, blogs). Create, publish, and moderate online content (posts, videos, infographics, articles). Conduct digital and competitive intelligence and propose innovative actions. Measure the performance of digital campaigns and prepare analytical reports. Interact with online communities and manage feedback, comments, and messages. Collaborate with the communication and marketing teams to ensure alignment of messages and content. Cover company events, trade shows, and product launches. Track performance (statistics, KPIs) and analyze competitor actions to suggest improvements.</font></font></p><p><strong>Desired Candidate Profile</strong></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Bachelor's degree (or equivalent) in communication, digital marketing, or a related field. Creative, dynamic, and autonomous. Excellent command of social media and content creation tools. Ability to edit videos. A sense of aesthetics and an interest in design and furniture. Ability to work in a team and adapt to priorities.</font></font></p>

<p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Develop a communication plan to increase the visibility of the solution (primarily digital). Create B2B-specific content for distribution on social media and email campaigns, etc. Ensure lead generation and contribute to the brand's story. Design and improve marketing materials. Collaborate with internal teams to align marketing and business objectives. Participate in new product development and promotion. Monitor the performance of actions taken and propose optimizations.</font></font></p><p><strong>Desired Candidate Profile</strong></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Training in marketing, communication, or equivalent. Initial experience in digital marketing, ideally in a B2B environment. Strong writing and message structuring skills. Proficiency in digital tools (social media, email marketing). Proficiency in design tools such as Canvas. Excellent written French. Autonomy, rigor, and results-oriented. Creativity and attention to detail. Excellent communication skills and proficiency in Microsoft Office. Passionate and curious. The ideal candidate will be able to contribute their value, dynamism, and unique touch. If you fit this profile, please send your CV by clicking on the "Apply" tab. Algiers</font></font></p>

<p>Management of advertising campaigns (Meta Ads, Google Ads). Elaboration of digital marketing strategies. Performance analysis (KPIs, statistics). Optimization of referencing and online presence.</p><p><strong>Desired Candidate Profile</strong></p><p>Training in digital marketing or equivalent experience. Mastery of advertising and analytical tools. Analytical and strategic mindset. Profile: Female. If you match this profile, please send your CV by clicking on the 'apply' tab.</p>