Strategic Planning and Execution:
- Develop and execute the agency's strategic plan aligned with the company's vision and goals.
- Identify growth opportunities and develop strategies to expand the agency's client base and revenue.
- Set performance goals and objectives for the agency and ensure their achievement.
Team Leadership and Management:
- Lead, mentor, and inspire a team of marketing professionals, fostering a collaborative and high-performing work environment.
- Provide guidance and support to team members, helping them develop their skills and achieve their career goals.
- Delegate tasks and responsibilities effectively, ensuring optimal resource utilization.
Client Relationship Management:
- Build and maintain strong relationships with clients, serving as their primary point of contact and ensuring client satisfaction.
- Understand clients' needs, objectives, and challenges, and provide strategic recommendations and solutions.
- Collaborate with clients to develop and execute effective marketing strategies and campaigns.
Business Development:
- Identify and pursue new business opportunities, including lead generation, proposal development, and pitching to potential clients.
- Conduct market research and competitor analysis to identify industry trends, client needs, and new service offerings.
- Participate in networking events, conferences, and industry associations to build a strong professional network and promote the agency's brand.
Marketing Campaign Management:
- Collaborate with the team to develop and execute marketing campaigns and projects for clients.
- Ensure the delivery of high-quality work within agreed timelines and budgets.
- Monitor campaign performance and provide insights and recommendations for optimization.
Industry Knowledge and Innovation:
- Stay up to date with the latest marketing trends, technologies, and best practices.
- Foster a culture of innovation within the agency, encouraging the exploration of new ideas and approaches.
- Continuously enhance knowledge and skills through professional development opportunities.
- Bachelor’s degree in marketing, Business Administration, or a related field (Master's degree preferred)- Proven work experience in a senior leadership role within a marketing agency or similar environment- Strong knowledge of marketing principles, strategies, and techniques- Excellent leadership and people management skills- Demonstrated ability to develop and maintain client relationships- Strong business acumen and strategic thinking- Exceptional communication and presentation skills- Ability to work under pressure and meet tight deadlines- Proficiency in marketing software and tools- Creative thinking and problem-solving skills