Main Job Duties:
- Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification.
- Responsible for planning, composing and managing day-to-day social media communications, including advertisements.
- Use social media analytics to track engagement and identify emerging industry trends to develop SYE’s overall social media presence
- Edit, publish, and share daily content that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of the company’s social content
- Collaborates with other departments within SYE to leverage and monitor compelling social media content.
BS in communications, marketing, business, new media, or public relationsProven working experience in social media marketing or as a digital media specialist for +4 yearsExcellent consulting, writing, editing (photo/video/text), presentation, and communication skillsDemonstrable social networking experience and social analytics tools knowledgeKnowledge of online marketing and a good understanding of major marketing channelsPositive attitude, detail, and customer-oriented with good multitasking and organizational abilityExcellent English in writing and readingPrevious experience in using all social media platforms is a mustSocial media geek, follow-up all the up-to-date trends