- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and airtime
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
Proven experience as Media BuyerFamiliarity with media-buying, planning and researchInterest in following advertising and media trendsWorking knowledge of media analytics software (e.g. comScore)Organizational and multitasking abilitiesAttention to detailCritical thinking skills