Brand Manager

Algeria - Algeria

Location Hydra, Algeria Job Purpose:



The Brand Manager will be primarily passionate about completing the Marketing strategy for the Respiratory brands. The brand manager will be responsible for a wide variety of projects, including, but not limited to HCP and Patient Marketing, Convention Planning, Promotional Speaker Training, Sales Communications and Budget Management.

Key Areas of Responsibility:



Congress Planning –including creation of all promotional materials, coordination of meeting logistics, communications and post meeting follow up Development and execution of the Promotional Speaker Program, including speaker training, materials development, communications and follow up Build, drive and lead engagement and interactions with KEEs and partners in the respiratory community. Chip in to the development of marketing promotional materials aligned with brand strategy Lead or support internal submissions and reviews (medical/legal/regulatory) Participate in all brand planning and budget meetings and assist in development of brand planning deliverables Manage brand budget to ensure maximum value for investments, and that annual budgets are not exceeded Manage, contracts, MSAs, SOWs and POs for all vendors Support and build collaborative relationships with the respiratory matrix teams (sales, market access, sales operations, medical) Lead all aspects of efficiency of programs and initiatives including success supervising criteria and KPIs. Share successes and best practices Demonstrate and in-depth understanding of the market and competitive landscape and support the company in the identification of new market opportunities, in line with brand strategy Identify actionable brand insights that help craft brand strategy and direction Research trends, platforms, and experiences that can drive innovation and performance Accountable for ensuring brands meet or exceed annual revenue and unit forecasts

Minimum Criteria and Proficiencies:



For External candidates:



Education, Qualifications, Skills and Experience



Bachelor’s degree and a minimum of 3-5 years pharmaceutical/biotech marketing experience IS REQUIRED Validated skills in the following: brand marketing, market and competitive analysis, marketing program development, project management and execution, financial and budget management experience required Demonstrated ability to manage multiple projects simultaneously, set priorities and meet objectives Work independently, with a sense of urgency Demonstrated strong attention to detail Have outstanding, oral and written communication skills, and be proficient in Microsoft Office applications (PowerPoint, Excel etc.) Good English is a requirement

Personal Attributes



Passion for building brands with strategies and tactics that deliver on our customer’s needs. Strong analytical, project management, fiscal management, decision making & problem-solving skills. Positive attitude and the ability to work effectively in a multifaceted environment without losing focus on business goals. Strong and diligent leader who builds trust with management and across all partners and cross functional groups including sales, sales training, and managed care teams. Transparent, ethical, and honest, and help foster a culture of the same within their team. Ability to work in virtual highly matrixed teams with dedication and cross functionality.
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

Transcript



My role right now as we build out our anifrolumab sales team is really selling AstraZeneca. We have a lot of talented people raising their hand, asking to join this sales team for good reason. We have a great product that will ultimately help patients but more than that, we have a great company and a great company culture that every candidate that I talked to when they do their research, they always come back and say, I've heard nothing but great things. As a new employee myself, I can attest to that fact, I talked to three or four people that I have a lot of respect for that are now at AstraZeneca before I joined the company. And again, heard nothing but good things and two months in, I can definitely attest that that was all factual as well. So really, really great opportunity for us to grow our business, bring in talented people who share our mission and share our vision. And when I tell people our core vision and core mission statement, they're very relieved to hear that because so many good people out there want to work for a company like AstraZeneca, one that they can be proud of and one that they will work incredibly hard for.
% buffered00:00 00:00 Video length: 71 seconds 1:11 My role right now as we build out our anifrolumab sales team is really selling … Scott Commercial Business Director
Post date: 28 March 2024
Publisher: Bayt
Post date: 28 March 2024
Publisher: Bayt