Medical Brand Manager- Algeria

Danone MENA is seeking a highly dynamic Medical Brand Manager for the Beldina brands within its Specialized Nutrition division in the Middle East and North Africa, based in Algiers, Algeria.
As a Medical Brand Manager, you will play a key role in positioning and promoting Blédina to healthcare professionals in the MENA region. You will be responsible for developing and implementing marketing strategies by proposing and executing specific action plans targeting the medical sector, with the aim of increasing the prescription of our products. You will work closely with internal teams, healthcare professionals, and institutional partners to strengthen our market presence.

About the role:

1. Business context:

Understanding the target audience: Consolidate insights into consumer needs and healthcare professionals' expectations across the region, identify the challenges related to brand positioning among healthcare professionals, and co-create the brand's healthcare professional strategy with the Senior Brand Manager.
Execution of Medical Marketing Strategy: Propose and develop targeted marketing action plans for healthcare professionals based on the analysis of identified needs, expectations, and challenges, including the development of communication campaigns and innovative concepts.
Medical Content: Collaborate with internal and external medical experts to develop educational content, clinical studies, and training tools for healthcare professionals, as well as provide promotional campaigns with supporting arguments.
Medical Events: Guide the brand's participation in medical events, conferences, and symposiums to showcase our products and share relevant information.
Medical Monitoring: Stay updated on medical trends, scientific advancements, competitor actions, and applicable regulations to adapt strategies accordingly.
Medical Data Analysis: Utilize data to evaluate the impact of marketing initiatives on prescriptions and adjust tactics accordingly.
International Coordination: Collaborate with international teams to align medical strategies with the brand's global objectives.

To succeed in this role, you should ideally have:

Education and professional experience:

- University degree in health sciences and marketing.
- Experience in medical marketing, preferably in the infant nutrition or pediatric healthcare sector.
- Knowledge of medical practices, medical delegation issues, and communication to healthcare professionals.
- Understanding of marketing and its business implications.
- Experience in consumer communication through digital channels.
- Basic understanding of medical marketing is a plus.

Location:

Algiers, Algeria.

Required languages:

Fluency in English and French.

Personal skills:

Strong analytical and critical thinking skills. Excellent presentation skills - written, verbal, and visual. Project leadership (in a cross-functional environment). Good communicator. Team player. Agile. Cultural awareness and understanding. Energetic, enthusiastic, curious, and eager to learn. Good brand understanding and ability to understand consumers, strong digital aptitude, and ability to work with people at all levels of the organization. Entrepreneurship: Spot and seize business opportunities. Customer orientation: Enable the company to serve the consumer.

Mobility:

Candidates should be willing to travel within the region or outside the region with Danone in the next 3 to 4 years if such an opportunity arises and contributes to their professional development.

Danone Values:

Candidates are encouraged to embrace Danone's core values: Humanism, Openness, Proximity, and Enthusiasm.
Danone is a leading global food company operating in three business divisions: Fresh Dairy Products, Specialized Nutrition, and Waters.
Danone's mission is to bring health through food to as many people as possible, and we invite people to join the movement for a healthier world. We recognize the power individuals have to impact the world through their daily choices. Every time we eat and drink, we vote for the world we want to live in. We believe that a healthy body needs healthy food, and healthy food needs a healthy planet, which is what our new signature "One Planet. One Health" embodies.

We offer:

Working at Danone MENA is one of the best ways to build a strong career through daily learning, autonomy, and teamwork in an open culture and environment. Our culture promotes autonomy and empowerment, where each day can be a new adventure - full of new possibilities and opportunities for your development.
Danone MENA not only welcomes what makes you unique but values it. We are proud to be an equal opportunity employer, where all hiring within our team is based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, national origin, age, genetic characteristics, or any other protected status. True to our values of openness and humanism, all our employees are committed to treating each other with dignity and respect.
If you are the Medical Brand Manager we are looking for, click "apply" now.
For more information about Danone, its employees, and its activities, please visit the website www.danone.com